Robert McLister, a mortgage columnist for The Globe and Mail, editor of Canadian Mortgage Trends (CMT) and founder of intelliMortgage Inc. has recently written an informative article in the Canadianmortgagetrends.com about the growing number of mobile users in the mortgage market.
The article points out the following stats:
- 24+ million Canadians have mobile phones
- 4 out of 5 have smartphones
- 88% of a typical smartphone user’s time is spent using apps
- 89% of homebuyers use a mobile device during their home search
Robert McLister says, “if you’re not visible to mobile Internet users, you’re neglecting a colossal slice of the market.”
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